Getting Started With Email Marketing w/ Nathan Barry
In previous careers, Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit.
He’s come on the show to let us know how you can start using email for your service based business.
Podcast: Play in new window | Download (Duration: 41:52 — 24.1MB) | Embed
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In this episode we cover:
- Why starting an email newsletter isn’t a priority when starting out.
- What email you should write first to get more clients for your business.
- When you should consider writing your first automated email series.
- Where to find your first newsletter subscribers.
- How to demonstrate your expertise through teaching everything you know.
Quotables:
- “Email marketing is just a method to push out something useful to people who want it.”
- “We have written, video and audio as ways of conveying a message.”
- “With email, the expectation is that you either read, archive delete or reply to every single message. So people engage with it.”
- “I wanted to make sure people had all the information they needed to decide whether or not to buy [my book], before they had the opportunity to buy.”
- “It really helps with the marketing to be able to narrow down what you do and who you do it for.”
- “If I had to start over as a freelancer, I’d get really specific on what I want to and an industry you do it for. I’d find that specificity by looking at what’s in demand and what I like doing.”
- “First write a case study. Second, I’d send an email on my philosophy or principles used. Anything that makes me different. Then maybe once a month I’d write about a project I was working on.”
Links and resources mention:
- The Craft + Commerce Conference
- ProductHunt
- Article on Nathan’s Commit App
- iBooks Author
- WordPress
- TextExpander
- Case Study Example
- Webcomics mentioned:
- Anything You Want by Derek Sivers
- ConvertKit Full Disclosure: I earn a commission if you click this link and make a purchase, at no additional cost to you. – Email marketing made easy. See demo here.
Connect with Zack and Nathan:
- Nathan’s Twitter: @nathanbarry
- Nathan’s Website: nathanbarry.com and convertkit.com Full Disclosure: I earn a commission if you click this link and make a purchase, at no additional cost to you.
- Zack’s Twitter: @zwsexton
- Zack’s LinkedIn: @ZacharySexton
- Leave iTunes Review: zacharysexton.com/review
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The shownotes can be found at zacharysexton.com/52
Podcast: Play in new window | Download (Duration: 41:52 — 24.1MB) | Embed
Subscribe: Apple Podcasts | More