Marketing:

  • To Sell Is Human
  • Influence
  • Perry Marshall's 80/20
  • 22 Immutable Laws of Marketing
  • Purple Cow
  • How to Write Copy That Sells
  • Made To Stick
  • Ogilvy on Advertising - One of the iconic books in sales copy. Famous 1950's ad man David Ogilvy gives you a primer on how to write and format words (and images) that sell. Lots of examples and step-by-step rules for more effective ad copy.
  • The Compound Effect
  • Tribes
  • The Ultimate Sales Machine
  • Don't Make Me Think
  • Building A Story Brand - Fantastic marketing book gives you a 7 part framework to talk about your business in a way that will get customers will listen. If you answer, "It's complicated." when people ask you what you do, pick this book up now!

Business

  • Book Yourself Solid
  • The Millionaire Fastlane
  • The E Myth
  • The Lean Startup
  • The 4-Hour Workweek
  • The 5 Dysfunctions of a Team
  • First, Break All The Rules
  • The Personal MBA
  • Rich Dad, Poor Dad
  • The Effective Executive
  • Good To Great
  • Work The System

Coaching/Consulting

  • The Secrets of Consulting
  • Co-Active Coaching
  • Million Dollar Consulting

Networking and People

  • Love Is The Killer App - Those who are generous with their knowledge, network and compassion tend to do better in their careers. Silicon Valley shows you how to share your 'biz love' more effectively.
  • Quiet
  • Never Eat Alone
  • How To Win Friends and Influence People
  • Give and Take

Consciousness and Spirituality

  • The Obstacle Is The Way
  • Awaken the Giant Within
  • 12 Rules for Life: An Antidote to Chaos
  • The Hero with a Thousand Faces
  • Meditations by Marcus Aurelius
  • On the Shortness of Life by Seneca
  • Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life
  • The Big Leap
  • Outwitting The Devil
  • Man's Search For Meaning
  • Don't Sweat The Small Stuff
  • Wherever You Go There You Are

Personal Finance

  • Total Money Makeover
  • Your Money or Your Life
  • Think and Grow Rich
  • The Millionaire Next Door

Personality/Psychology/Mindset

  • StenghtsFinder 2.0
  • The 10x Rule
  • The Subtle Art of Not Giving a Fuck
  • That Got You Here Won't Get You There
  • Who Moved My Cheese
  • Thinking, Fast and Slow
  • A Guide to The Good Life
  • Drive
  • Predictably Irrational
  • Principles by Ray Dalio
  • Mindset by Carol Dweck
  • The Talent Code

Productivity

  • Getting Things Done - Collect what's to be done. Organize your work into lists. Decide what actions need to be taken next. Review the status of your lists at least once a week. That is the GTD system. The book is the manual. It changed my life.
  • 7 Habits of Highly Effective People
  • The Now Habit
  • Agile Results
  • The One Thing
  • Essentialism
  • The 12 Week Year
  • The War of Art
  • The Power of Full Engagement
  • Bird By Bird
  • On Writing Well
  • So Good They Can't Ignore You
  • The Willpower Instinct
  • Deep Work

Big Picture

  • Sapiens
  • Surely You're Joking, Mr. Feynman
  • Man's Search For Meaning

Other reading lists: